The source of consumer

A unique consumer-driven data ecosystem, helping businesses make better decisions
Learn more

Understand

Understand
Explore category dynamics, market share and spend behaviour alongside demographics via longitudinal transactional data.

Interact

Interact
Engage with consumers close to the moment of purchase for the most accurate and contextual understanding of customer experience.

Connect

Connect
Elevate survey insights and understand financial outcomes through Fonto’s unique ability to integrate one-to-one transaction data.

Verify

Verify
Access real respondents validated via mobile, email and active Australian bank account, to derive quality insights from panel research.
Fonto's wholly-owned consumer platform brings a unique permission-based approach to research and analytics
About us
Infographic of sponsorship ROI insights

Our consumer data ecosystem

Bringing to life dozens of categories through spending behaviour
202
k+
verified members
1,
500
+
merchants & 40+ categories
coded and organised
$
6,5
Billion
of transactions de-identified,
categorised & curated
+
The ability to engage members (based on transactions) at any time to conduct survey research

Bringing previously unseen insight across dozens of categories

Alcohol

Beauty / Cosmetics

BNPL

Food Delivery

Entertainment

Financial Services

Fitness

Fresh Delivery

Furniture

Gambling

Grocery

Hotels

Insurance

Pet Care

Petrol & Convenience

Pharmacy

QSR/ Fast Food

Retail

Subscription TV/ Music

Telco

Travel/ Tourism

Public Transport

Utilities

Ride Share/ Taxis

PLUS any other categories where consumers spend

Case studies

Provided competitive CX measurement for a leading fast-food brand, by implementing near real-time trigger surveys to verified fast-food customers across all major brands.

Fast Food

Empowered a major grocery retailer to understand the dollar value of moving people through the brand funnel, shaping marketing spend, prioritisation and target setting.

Grocery

Demonstrated the financial value of sponsorship, by connecting sports fan behaviours with an accurate attribution at the till.

Sports

Helped a government department understand the profile and repertoire of the BNPL category using longitudinal transactional data, thereby informing policy.

Government

Why our clients love us

Fonto's proposition gives us the opportunity to bring something entirely different and complementary to what we currently deliver. We have worked with Fonto on a number of projects and the insight it brings cannot be replicated.

Managing Director

Research agency
Fonto provides a unique, fast and cost effective way to look at our customers in a much broader way. Allowing us to see patterns of behaviour outside grocery shopping that we could not see with any other research.

Insights & Strategy Manager

Major Grocery Retailer
The addition of Fonto for our key projects has definitely improved the overall representativeness and quality of the sample. We’ve found their customer service excellent, and they are always quick and precise for any requests we have.

Head of Research & Insights

National Media Broadcaster

Looking for accuracy, speed and
insight to power your business decision making?

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People walking in the city
Lavender Bay, NSW 2060
insights@fonto.com.au
ABN: 57 611 631 826
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