Leading Australian alternative asset funds manager iPartners has taken an investment position in Fonto, supporting its plans for expansion into global markets and joining Fonto's Board of Directors.
The iPartners Emerging Equity Fund (EEF) was launched in October 2024 and became a great fit for Fonto with its focus on high growth businesses with scalable operating models and clear exit pathways.
Justin Harsel, iPartners Head Portfolio Manager recognised how Fonto is "changing the landscape for data & analytics in Australia”, with clear scope to grow. The addition of a recently announced partnership with Mastercard Open Banking and Finance helped convince iPartners that Fonto had the scalable infrastructure, information security and B2B demand for its unique consumer research data.
"Fonto is changing the landscape for data & analytics in Australia" ~Justin Harsel, iPartners
Fonto's founder Ben Dixon was delighted to find an investment partner with the right outlook and alignment to Fonto's current needs and its growth plans. "They clearly understand what we are doing, and we see them as a key partner now and into the future,” he said.
Fonto combines daily transactions data provided by consumers with their responses to surveys about specific purchases they have made. Our data helps close the 'say-do' gap in market research by ensuring all data is authentic, collected from verified humans aged 18+, about real purchases that have also been verified.
Fonto's main consumer research app where members can get paid to do surveys can be found at Surveyz.com.au
