The June quarter saw a significant reduction in alcohol retail spending by consumers, as the number of people purchasing alcohol from major retailers dropped by 5% year on year and the spend per capita also decreased by more than 11%.
Interestingly, the average basket size climbed by 6% compared to the June 2024 quarter, however this was offset by declines in both penetration and frequency of purchase.
While all major brands saw fewer people attending their stores at a less frequent rate than during the June 2024 quarter, Cellarbrations came out winners for the period, delivering above market growth in both average basket and spend per customer.
Liquorland achieved growth per customer during the period, but it was not enough to offset reductions in spending across the other Coles Liquor brands... First Choice Liquor and Vintage Cellars:
Change in spend per customer, Qtr ending June 2025 vs Qtr ending June 2024
- Alcohol Retail category: -6.6%
- BWS +1.1%
- Dan Murphy’s -10.9%
- Liquorland -1.4%
- First Choice -13.3%
- Vintage Cellars -14.8%
- Cellarbrations +14.1%
Fonto's Moments in Alcohol continuously tracks customer experience and product selection across the category, triggering surveys to our members on humaniti.com and surveyz.com.au every time they purchase from major alcohol retailers. This syndicated service examines comparative customer satisfaction as well as alcohol category and brand selections using actual purchases from verified customers.
To find out more, reach out to the team via our website or email us via the website
*A note on Fonto metrics:
Spend per Customer measures the average spend per person from those who purchased at least once from the brand during the period.
Spend per Capita measures the average spend with a brand as a proportion of the total population aged 18+
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