Crust Pizza topped (pun intended) the Quick Service Restaurant category for Overall Customer Satisfaction during April, with 90% of customers being either satisfied or very satisfied after making a purchase with the brand.
Tracking daily transactions and surveying actual buyers shortly after purchase, Fonto continuously interviews customers of the largest 19 QSR brands about their comparative experience, while quantitatively measuring consumer spending metrics across the category.
With customers increasingly leaning into healthier and higher quality food options, Grill’d, Oporto, Nando’s and Subway rounded out the top 5 brands with the most satisfied customers in QSR.
But what other brands were in the mix? We also ask consumers what other options they considered prior to purchase. Data for April revealed that the majority of consumers headed to their favourite fast-food option on a mission: 76% of Grill’d customers and 75% of McDonald’s customers had not considered any other option before making a purchase there. Subway, Guzman Y Gomez and Nando’s customers rounded out the Top 5.
While the challenger brands continue grow their share of hearts and wallets in QSR, ultimately the mainstream restaurant brands benefit from sheer scale of operations and market penetration; More than 64% of Australians made a purchase at McDonald’s at least once during April, with KFC (36%) and Hungry Jack’s (24%) rounding out the top 3.
To learn more about how your QSR brand performs against the competition, contact the Fonto team.
