In partnership with Mastercard's Open Finance and Banking team, Fonto have commenced data collection using global Open Banking standards. The change allows Fonto to leverage Mastercard's global scale and cybersecurity infrastructure, while improving the quality and breadth of consumer insights available from their provided transaction data.
Fonto's Head of Product Aodhagán Grisewood has played a major role in bringing the updated user experience to life: “This is a substantial improvement in how everyday Australians using Surveyz can get paid to share their data and opinions about customer experiences with brands. By partnering with Mastercard we've made the data sharing process seamless, with global security backed by one of the world's largest financial services providers.”
While many research companies reward their members for completing surveys online, Fonto, via its consumer apps Surveyz and Humaniti, provide direct cash payments or loyalty program points in response to surveys that are triggered by actual purchases made.
When asked about her experience with the app, Lisa*, a Surveyz member from Bulleen, commented: “I often get a $5 coffee via the drive through on the way to work, and by the next day Surveyz is offering to pay me a dollar to answer a few questions about it - it's a great way to get some cash back in my pocket.”
With more than 225,000 Australians having connected to Fonto's research ecosystem, the Open Banking implementation is expected to improve the quality and scale of consumer insights available to marketers, equity investors and insights teams.
For more information reach out to the Fonto team, or head over to Surveyz.com.au to check out the app.
*Name changed for privacy
