Since 2021, Fonto has been making waves in the market research industry via its unique data collection methodology bringing the ability to use daily transactional data collected from its members to verify, inform and enhance survey research. With more than 38% of global online survey responses presenting as either fraudulent, error-ridden or completed by Generative AI, Fonto’s member verification process has been key to its growth.
"Fonto's transaction data enables researchers to better connect with real consumers...[the data] removes the traditional survey memory test: we simply prompt them about a purchase we know they have already made."
Fonto panelists only receive their incentives via an Australian bank account, meaning they have passed bank level identification measures and are real people, side stepping the ongoing bot challenge the industry faces. Furthermore, Fonto addresses the commonly referred to “say-do gap”, where survey respondents often inaccurately recall when they made purchases and how much they spent, by using transactional data rather than memory to understand behaviour.
“Fonto’s transactional data enables researchers to better connect with real consumers” says Sam Almutair, Chief Operating Officer. “Our members securely connect their everyday bank and credit card accounts, which removes the traditional survey memory test: we simply prompt them about a purchase we know they have made’’
Research agency partnerships at Fonto have grown by more than 30% in 2025, with this figure set to grow as it commences using Mastercard’s Open Banking & Finance infrastructure to collect banking data from members.
"Fonto gives us high quality survey data as the building block for what we do, while its transactions data allows us to offer unique and differentiating insight in our proposals and projects."
In 2025 to date, Fonto's unique capabilities have helped agency partners to:
- Understand shopper missions for verified buyers, creating new segmentations for a major retailer
- Support a leading supermarket to measure the impact of advertising recognition on retailer spend
- Measure customer experience and buyer motivations for a drinks brand
- Provide spending behavior insight for a major sporting body targeting sponsorship opportunities
James Jayesuriya, Managing Director of Nature Sydney has been a foundational partner with Fonto since its launch: “Fonto gives us high quality survey data as the building block for what we do, while its transactional capabilities allow us to offer unique and differentiating insight in our proposals and projects’’
If you're looking to improve the quality of insights for your research project, reach out to the team at Fonto to find out more.
