18 November, 2025
Our data & analytics team is growing! Today we're celebrating the recent additions of Dr Zhitao Xiong and Prag Sankar to the Fonto team.
As Head of Data & Analytics, Zhitao brings extensive experience with Open Banking data and practical deployments of artificial intelligence.
He'll be helping Fonto deliver on scalable ways to capture, integrate and deploy person level spending and customer experience data here in Australia and abroad.
Prag joins the team as Principal Data Analyst, accelerating the development of our consumer spending measurement as well as the integration of spending and survey data. He brings both local and global consumer retail experience to the team from his time at Endeavour Group, Greencross Vets and Home Depot.
Fonto deliver a unique integration of daily transaction data and survey responses from the same individuals, providing brand level insights that remove reliance on purely claimed behaviours common amongst traditional forms of market research. Our data collection is powered by Mastercard's Open Finance and Banking team
If interested in joining the team for future roles, reach out to the team.
