The Australian QSR sector largely pursued price increases during 2024 and 2025, but there are possibly early signs of this easing.
Data for the 3 months to August 2025 indicate that a number of major brands saw year on year declines in average basket value (a proxy for price in the category) as well as decreases in spend per person, a directional indicator of sales volume. Grill'd, Subway and Pizza Hut were among the only brands to increase both the average basket value year on year as well as the spend per person (volume).
Guzman y Gomez continued to grow volume despite a small decline in average basket value year on year.
Using Fonto's Spend per Person metric, the larger brands seemed to decline in consumer spending for the first time in recent memory, in addition to brands such as Hungry Jack's and KFC having lower average basket sizes.
While changes in Average Basket Size may imply a consumer led change to the meal size or inclusions, in QSR the metric is often seen as a proxy for the average price of a meal.
